How do emerging consumer packaged goods (CPG) brands turn their vision into reality? In this SupplySide Fresh on-demand webinar, a few founders and leaders from newer CPG brands share their origin stories, offering a behind-the-scenes look at their biggest challenges, breakthrough moments and key strategies for growth. From navigating supply chain hurdles to building brand loyalty, these entrepreneurs provide valuable insights for anyone looking to launch or scale a nutrition-focused brand. Whether you’re an aspiring founder or an industry professional, you will gain inspiration and practical lessons from those who have navigated the journey firsthand. Panelists include Chris Claussen, co-founder and chief innovation officer of First Person; Madeline Lauf, founder of Begin Health; Abigail Modell, founder of OVU; and Jake Deleon, founder of Fila Manila.
Cassie Smith has been in the health and nutrition industry since 2011. She’s worn many hats as a writer, editor, content strategist and brand builder. As the senior editorial content director, Smith currently leads teams in the strategic direction of SupplySide Supplement Journal, SupplySide Food & Beverage Journal and the conference content at SupplySide. Outside of work, she is a CrossFit coach and athlete and holds the master’s American record in the snatch for her age and weight class.
