This SupplySide Fresh course offers online educational sessions plus virtual and in-person networking opportunities for new people — or people in new roles — in the dietary supplement industry. It is designed to help newcomers fast-track onboarding, navigate industry pain points and build community.
This SupplySide Fresh course offers online educational sessions plus virtual and in-person networking opportunities for new people — or people in new roles — in the food and beverage industry. It is designed to help newcomers fast-track onboarding, navigate industry pain points and build community.
Module 1: Welcome
Welcome session
Kick off SupplySide Fresh Supplements by learning about the coursework, educators…
Community content manager,
SupplySide
SupplySide Fresh Supplements overview
An education course wouldn’t be complete without a…
SupplySide Fresh
Supplements
Module 2: Industry resources
Supplement industry acronyms and initialisms
FOMO? Or maybe you just want to CYA? We’ve got you covered! Keep this…
SupplySide Fresh
Supplements
Trade shows and conferences: Differentiating their value proposition
Industry trade shows and conferences may have different value propositions, but they all…
Jon Benninger
VP and market leader,
SupplySide
Trade shows and conferences in the supplement industry: Directory (PDF)
Are you thinking about going to a trade show or conference, but you’re not sure which one you should attend? This directory…
SupplySide Fresh
Supplements
Trade media: How to keep current in the industry
Are you staying on top of the industry news, innovations and trends? If not, you might be left behind in…
Sandy Almendarez
VP content,
SupplySide
Trade associations and charitable organizations: What, why and how?
Trade associations and charitable organizations provide many benefits, such as…
Karin VanSlyke
Strategic partnership manager,
SupplySide
Jon Benninger
VP and market leader,
SupplySide
Trade associations and charitable organizations in the supplement industry: Directory (PDF)
There are a lot of trade associations and charitable organizations within the dietary supplement industry. This directory highlights…
SupplySide Fresh
Supplements
Working with mentors and sponsors
Having a mentor or a sponsor is invaluable, as they not only give you guidance but also provide you with…
Katrina Tolentino
Executive director,
Naturally Network
Where to find mentors and sponsors in the supplement industry (PDF)
Navigating the supplement industry as a newcomer can be challenging, but the right mentor or sponsor can make…
SupplySide Fresh
Supplements
Colors and flavors in the supplement industry
The world of colors and flavors in dietary supplements often operates behind the scenes, yet it plays a critical role in…
David Sandler
COO, Safety Shot
Animal supplements: Information for newcomers
This SupplySide Fresh session on animal supplements explores the growing market for products designed to…
Bill Bookout
President,
National Animal Supplement Council
Lifelong learning and professional development
There are incredible supplement programs in universities across America. What are the best sources to…
Dr. Gena Kadar
Founding Dean,
College of Nutrition & School of
Mental Health,
Sonoran University of Health Sciences
Certifications in the supplement industry (PDF)
Many certifications are available for brands to…
SupplySide Fresh
Supplements
Module 3: Running a business
Supply chain processes and considerations
Understanding the different processes involved in the supply chain can improve product quality and reduce legal…
Brandon Hernandez
Senior partner
Whole Brain Consulting
Amazon and e-commerce in the natural products industry
The arrival of Amazon and ecommerce has dramatically changed consumer purchasing of…
Haley Palmer
Brand strategist,
MarketPlace Branding
Nicole Hill
Executive director of strategy,
MarketPlace Branding
Marketing: Tips and best practices
This SupplySide Fresh session delves into the unique opportunities and challenges of marketing within the…
Todd Pauli
Managing director,
24 Stories
SEO primer for business
Want to boost your online visibility and attract more customers? This SupplySide Fresh session will…
Jane Phelps
CEO, Know Agency
Insurance and risk management
Insurance is not just a “set it and forget it” transaction; it’s a key part of managing risks and…
Chris Morey,
CLCS Senior VP
IMA Financial Group, Inc.
Business management: Overview of functions and activities
Having a better understanding of how to manage your business will improve the growth of your…
Eric Schnell
Founder,
BeyondBrands
Important partnerships: Regulatory and contract manufacturers
Third-party partners can be beneficial in many ways, such as protecting your investments and bringing your…
Community content manager,
SupplySide
Jon Benninger
VP and market leader,
SupplySide
The big debate: Co-man or no co-man?
As a finished product brand, this is one of the most difficult decisions that you’ll face. Should you…
Scott Miller
Staff writer for Food and Beverage Insider,
SupplySide
Self-manufacture or hire a contract manufacture? A quick pro/con comparison
If you’re unsure about whether you should manufacture your products in-house or use a contract…
Sam Kressler
Founder,
Stir Innovation
Accelerator programs: How to boost your startup
If you’ve already launched your supplement or food and beverage business but need it to scale…
Jon Benninger
VP and market leader,
SupplySide
Module 4: Due diligence
Identifying adulteration risks in the supplement industry
Many years ago – and even today – counterfeiters and profiteers often got away with selling…
Elan Sudberg
CEO,
Alkemist Labs
Identifying adulteration risks: Checklist (PDF)
This digital checklist, by Elan Sudberg, CEO of Alkemist Labs, will help you…
Elan Sudberg
CEO,
Alkemist Labs
Clinical trials for supplements: Insights and gaps
Clinical trials for supplements come in many forms, and they can help determine the efficacy and safety of…
Doug Kalman, Ph.D., RD
Nova Southeastern University,
Substantiation Sciences Inc.
How to ensure supplement quality
Before sending a product to market, brand owners are ultimately responsible that quality requirements are…
Blake Ebersole
President and founder,
NaturPro Scientific LLC
How to choose an analytical testing lab
Choosing a testing lab has enormous ramifications for brands, manufacturers and suppliers, directly…
SupplySide Fresh
Supplements
Types of research for supplements: Overview
Before you cite a study or pursue research, it’s crucial to pick the right type of study for your unique goal…
SupplySide Fresh
Supplements
Market research sources for supplements
Market research data helps identify opportunities and risks so businesses can make informed decisions that…
SupplySide Fresh
Supplements
Module 5: Legal and regulatory
FDA, USDA, FTC and other considerations
This SupplySide Fresh session on legal and regulatory issues is focused on providing an overview of the…
Justin Prochnow
Shareholder,
Greenberg Traurig LLP
Good manufacturing practices (GMPs)
This SupplySide Fresh session on legal and regulatory issues is focused on good manufacturing practices (GMPs), which…
Marc Ullman, Esq.
Of counsel,
Rivkin Radler LLP
Labeling and claims
This SupplySide Fresh session on legal and regulatory issues is focused on the substantiation…
Larisa Pavlick
Regulatory program manager,
Informa Markets
GRAS vs. NDI
What is a dietary supplement, and what are its legal requirements? This SupplySide Fresh session on legal and…
Katrina Emmel
President,
KemmelCal Inc.
Dietary Supplement Health and Education Act of 1994: An industry is legitimized
Looking at the past can provide valuable insight, helping us understand how key events shaped things to…
SupplySide Fresh
Supplements
Module 6: Looking ahead
Trends and white space opportunities
Staying on top of trends and white space opportunities is critical for new people in the…
Erika Craft
Market research analyst,
Nutrition Business Journal
Bill Giebler
Content and insights director,
Nutrition Business Journal
Sustainability in the supplement industry
What does sustainability mean in the supplement industry? This SupplySide Fresh session…
Trish Flaster
Executive director,
Botanical Liaisons LLC
Blake Ebersole
President and founder,
NaturPro Scientific LLC
Technology in the supplement industry
You can’t put the genie back in the bottle! Technology is continuing to advance, and the…
Akash Shah
Co-founder and CE,
IngredientAI
Key political figures in the supplement industry
Come learn about why you should take interest in key political figures affecting the supplement industry, who…
Kyle Turk
Director of government affairs,
Natural Products Association
Key political figures in the supplement industry: Overview (PDF)
This digital directory, provided by Kyle Turk, director of government affairs for Natural Products Association (NPA), offers…
Kyle Turk
Director of government affairs,
Natural Products Association
Past, present and future: Consumer use of supplements in the U.S.
We’ve come a long way, baby! But you’re in the right industry because demand for…
SupplySide Fresh
Supplements
Module 7: Networking events
Who’s who? SupplySide Rockstars
If awareness of key industry leaders is nice, meeting them directly is…
SupplySide Fresh
Supplements
Who’s who? SupplySide Rockstars: Directory (PDF)
Early awareness of key industry leaders can accelerate…
SupplySide Fresh
Supplements
Meet the researcher
Come meet professional researchers who are excited to share about current projects and who…
SupplySide Fresh
Supplements
Network with SupplySide Fresh peers
Meeting others who are learning to navigate a new industry can turn into valuable, lasting…
SupplySide Fresh
Supplements
Network with SupplySide Fresh peers: IRL
Level-up on the opportunity to meet other SupplySide Fresh members by joining our…
SupplySide Fresh
Supplements
Module 8: Reflection and recognition
Feedback, evaluation and certificate of completion
In this final module, participants are invited to reflect on their learning experience and provide valuable feedback to help shape future editions of the program. You’ll have the opportunity to…
SupplySide Fresh
Supplements