Staying on top of trends and market dynamics is essential for anyone navigating the supplement industry. This session provides a comprehensive overview of the U.S. supplement market, highlighting key trends, growth opportunities and consumer behavior shifts. You will gain actionable insights into how to identify emerging trends, understand consumer needs and leverage innovation to stay competitive in this evolving industry.
Erika Craft, Market research analyst for Nutrition Business Journal (NBJ), manages the NBJ data model implements both quantitative market sizing data and qualitative consumer survey research that helps inform all NBJ publications, while providing actionable insights for the industry. Erika translates complex information into strategic insights, drives informed decision-making, unveils market intricacies and presents potential growth opportunities in the dynamic and ever-changing landscape of the supplement industry. She is passionate about consumer health and wellness and aims to help both individuals and brands with a deeper understanding of supplement industry.
