SSF-Supplements_Module 3-4
SEO primer for business Session description: Want to boost your online visibility and attract more customers? This SupplySide Fresh session will provide practical strategies for optimizing your website. You will learn how to rank higher in search results, engage your target audience with valuable content, increase sales through effective product pages and stay ahead of […]
SSF-Supplements_Module 3-3
Marketing: Tips and best practices Session description: This SupplySide Fresh session delves into the unique opportunities and challenges of marketing within the nutrition industry. Discover how marketers and brand owners can effectively connect with both B2B and B2C audiences through education, aspiration and storytelling. The session highlights the importance of leveraging transparency, building trust and […]
SSF-Supplements_Module 3-2
Selling products in the nutrition industry Session description: The arrival of Amazon and ecommerce has dramatically changed consumer purchasing of natural products. What ecommerce channels are available and what are their advantages? How do you approach your pricing strategy, brand positioning and packaging? This SupplySide Fresh session provides this information and more for supplement, food […]
SSF-Supplements_Module 3-1
Supply chain processes and considerations Session description: Understanding the different processes involved in the supply chain can improve product quality and reduce legal risks. This SupplySide Fresh session will provide a broad overview of the common processes within a supply chain and some global considerations. Industry expert Brandon HernandezSenior partnerWhole Brain Consulting After earning his […]
SSF-Supplements_Module 2-9
Certifications in the supplement industry (PDF) Session description: Many certifications are available for brands to pursue. Learn about 10 common certifications, listed alphabetically, within the dietary supplement industry.
SSF-Supplements_Module 2-8
Lifelong learning and professional development Session description: There are incredible supplement programs in universities across America. What are the best sources to continue feeding your curiosity? This SupplySide Fresh session will take a look at continued learning in supplements and innovation. Industry expert Gena E. Kadar, DC, MS.MEdL, CNS Founding deanCollege of Nutrition & School […]
SSF-Supplements_Module 2-7
Animal supplements: Information for newcomers Session description: This SupplySide Fresh session on animal supplements explores the growing market for products designed to enhance the health and wellness of pets. Gain insights into emerging trends, key ingredients and delivery formats while understanding how companies are navigating the regulatory complexities of this industry to develop safe, effective […]
SSF-Supplements_Module 2-6
Colors and flavors in the supplement industry Session description: The world of colors and flavors in dietary supplements often operates behind the scenes, yet it plays a critical role in creating appealing and effective products. As brands and marketers look to differentiate, more ingredients have been examined for functional benefits, creating new challenges towards flavoring […]
SSF-Supplements_Module 2-5
Working with mentors and sponsors Session description: Having a mentor or a sponsor is invaluable, as they not only give you guidance but also provide you with a sense of belonging. This SupplySide Fresh session will look at the importance of mentors, sponsors and coaches, the differences between the three, and where to find them […]
SSF-Supplements_Module 2-4
Trade associations and charitable organizations: What, why and how? Session description: Trade associations and charitable organizations provide many benefits, such as helping members increase their knowledge, advocating for the industry on Capitol Hill and offering support and a sense of belonging. But what are their differences and how do you know if you should join […]