Whether you’re sourcing ingredients or selling them, understanding how supply chains operate in the nutrition industry is essential. This SupplySide Fresh webinar offers a practical look at how ingredients move from supplier to finished product and the key roles involved along the way. Hear from experienced buyers and sales professionals as they share how decisions are made, what brands and manufacturers are really looking for and how strong supplier relationships are built. If you’re new to the business side of ingredients, this is your roadmap to navigating it with confidence.
A strategic communications specialist, Fran has served the natural products industry with commitment and passion for decades. Her present role as content marketing director is a synergy of academic communications credentials and vast market-facing experience in natural products retail, wholesale, brand management and product formulation. Fran produces content that informs, engages and provokes new thinking in a world of shifting paradigms, optimizing audience engagement. Her forward-thinking content programs have been prestigiously recognized by Folio, including top honors in the Best B2B Content Marketing category.
