Trade shows and conferences: Differentiating their value proposition

Session description:​

Industry trade shows and conferences may have different value propositions, but they all provide an opportunity for formulators and suppliers to have face-to-face conversations and build more meaningful business relationships. During this SupplySide Fresh session, you will learn about the global trade shows and conferences for the food and beverage industry, including when, where and how they differentiate from one another. 

Industry expert
Jon Benninger
VP and market leader
SupplySide

Jon joined Informa in 1995 as the founding editor of the company’s first trade magazine for the nutrition industry. He currently focuses on the strategic direction and growth of the SupplySide portfolio, which includes SupplySide West, SupplySide East, Natural Products Insider and Food & Beverage Insider. He coordinates with leaders of the other Informa health and nutrition events and brands including Natural Products Expo, Vitafoods, Food ingredients, NEXT and Nutrition Business Journal.

Jon is a frequent speaker and moderator at industry events. He serves as Chair of the board of trustees for Sonoran University of Health Sciences and is active in industry associations and advocacy efforts, including the American Botanical Council Director’s Circle, the American Herbal Products Association communications committee, the Council for Responsible Nutrition communications and media outreach committee and the United Natural Products Alliance. He received the 2010 CRN Apple Award for Industry Service, the 2014 AHPA Visionary Award, the 2014 Natural Products Association Industry Champion Award and the 2018 American Botanical Council “Mark Blumenthal” Community Builder Award.