Trade associations and charitable organizations: What, why and how?

Session description:​

Trade associations and charitable organizations provide many benefits, such as helping members increase their knowledge, advocating for the industry on Capitol Hill and offering support and a sense of belonging. But how do you know if you should join one or which one to join? This SupplySide Fresh session includes an introduction to a few trade associations and charitable organizations in the food and beverage industry. Upon completion of the session, you will be able to identify some industry trade associations and charitable organizations most pertinent to your company and professional role. You will also receive a digital directory, complete with URLs for further outreach. 

Industry experts
Karin VanSlyke
Strategic partnership manager
SupplySide​

Karin works to manage and add value to existing partnerships, develop new partnership opportunities and strengthen industry connections. Karin lives in Dallas, Texas, with her husband and two spoiled rescue dogs. Karin is a proud first-generation college graduate of Southern Methodist University, where she earned a bachelor’s degree in political science and was inducted into the Phi Beta Kappa Honor Society. Her passions include connecting people, cooking (and eating) all sorts of cuisines, road trips, and bird watching.

Jon Benninger
VP and market leader
SupplySide

Jon joined Informa in 1995 as the founding editor of the company’s first trade magazine for the nutrition industry. He currently focuses on the strategic direction and growth of the SupplySide portfolio, which includes SupplySide West, SupplySide East, Natural Products Insider and Food & Beverage Insider. He coordinates with leaders of the other Informa health and nutrition events and brands including Natural Products Expo, Vitafoods, Food ingredients, NEXT and Nutrition Business Journal.

Jon is a frequent speaker and moderator at industry events. He serves as Chair of the board of trustees for Sonoran University of Health Sciences and is active in industry associations and advocacy efforts, including the American Botanical Council Director’s Circle, the American Herbal Products Association communications committee, the Council for Responsible Nutrition communications and media outreach committee and the United Natural Products Alliance. He received the 2010 CRN Apple Award for Industry Service, the 2014 AHPA Visionary Award, the 2014 Natural Products Association Industry Champion Award and the 2018 American Botanical Council “Mark Blumenthal” Community Builder Award.