The evolution of e-commerce, including platforms like Amazon, social commerce and direct-to-consumer (DTC) models, has transformed how consumers shop for products. What are the differences between 1P and 3P selling on Amazon? How can brands leverage social platforms like TikTok Shop or live streaming to drive sales? What role does DTC play in building customer loyalty and data acquisition? This SupplySide Fresh session explores these topics and provides actionable insights on digital shelf management, pricing strategies and distribution approaches for supplement, food and beverage brands aiming to thrive in the online marketplace
Jack O’Leary has over a decade of expertise in digital commerce. During his career, Jack has conducted leading research on digital, e-commerce and omnichannel strategies.
Jack has also served as a global consulting leader, leveraging his knowledge to deliver tailored e-commerce and omnichannel solutions to clients worldwide.
Jack’s insights on digital commerce have been featured in several publications, including The New York Times, MarketWatch, RetailDive and Supermarket News.
Sherry Frey brings more than three decades of industry experience to her role as Vice president, total wellness at NielsenIQ. With a background in market research, innovation and consulting, she has elevated clients across the fresh, CPG and wellness industries, providing forward-thinking insights, combined with practical strategies.
Sherry has been a featured speaker at many national and international industry events and is often sought as a media and analyst resource on topics related to consumer health, wellness and environmental issues.
Sherry’s view of health and wellness spans beyond personal health and wellness, encompassing how we collectively think about the health of the planet.
