The arrival of Amazon and ecommerce has dramatically changed consumer purchasing of natural products. What ecommerce channels are available and what are their advantages? How do you approach your pricing strategy, brand positioning and packaging? This SupplySide Fresh session provides this information and more for supplement, food and beverage brands who want to sell their products online.
Haley Palmer has spent most of her career in the health and wellness industry. Notably, Haley lead a B2B probiotic supplement brand into the B2C space through an omnichannel approach, including Amazon and e-commerce.
As a Brand strategist at MarketPlace Branding, she helps food and beverage, supplement, and pet nutrition brands tell their story meaningfully while defining and pursuing their business objectives.
Nicole Hill leads strategy and insights teams that specialize in food and beverage, supplement and pet nutrition categories.
As a strategist, Nicole has architected and activated Go-to-Market Strategies for CPG and B2B businesses. Serving global enterprises as well as entrepreneurial startups, Nicole has a track record of driving unprecedented growth for brands.
