This SupplySide Fresh session delves into the unique opportunities and challenges of marketing within the nutrition industry. Discover how marketers and brand owners can effectively connect with both B2B and B2C audiences through education, aspiration and storytelling. The session highlights the importance of leveraging transparency, building trust and positioning your brand in a science-driven yet consumer-focused market, offering actionable strategies to thrive in a collaborative and innovative industry.
Todd is the founder and publisher of Move Nutrition Network. During his 20+ year marketing career he has served as editor for various brand publications, managed marketing teams in the nutraceuticals industry and worked with brands in the sports & active nutrition space. Todd also leads 24 Stories Marketing, a content-marketing agency working exclusively with natural products brands and suppliers.
