If you’re unsure about whether you should manufacture your products in-house or use a contract manufacturer (co-man), this food and beverage co-man checklist by Sam Kressler, founder and principal of Stir Innovation, may help! It provides a snapshot checklist and instructional guide of the leading pros and cons around the decision to manufacture your own products or hire a manufacturing partner.
Sam is the founder of Stir Innovation, a culinary-driven, sustainability-centered CPG consulting firm focused on creating real, clean, delicious food products for its clients and their consumers. Stir works with natural products brands at all levels, guiding them through the entire innovation process, from ideation through scale-up to steady-state production. Before starting Stir Innovation, Sam was a chef, product formulator, and commercialization manager for several well-known natural foods brands. His culinary training from the French Culinary Institute and his masters in food systems from NYU inform much of his approach to product innovation and commercialization.
