The world of colors and flavors in dietary supplements often operates behind the scenes, yet it plays a critical role in creating appealing and effective products. As brands and marketers look to differentiate, more ingredients have been examined for functional benefits, creating new challenges towards flavoring and colors affecting cost, time and education. This SupplySide Fresh session will explore how natural and artificial colors and flavors, masking agents and other components are used in the formulation of dietary supplements.
David has more than 33 years of experience in the nutrition and health industry, where he developed, built, and managed high-growth, results-oriented projects. Prior to taking on his COO role at Safety Shot, Sandler held COO and CSO positions at several other nutrition and supplement brands. He is an industry leading expert in R&D, Innovation, Product Formulation, Flavoring Science and Ingredient Development and often cited for his work in commercializing nutritional supplements and functional beverages.
