This SupplySide Fresh session on animal supplements explores the growing market for products designed to enhance the health and wellness of pets. Gain insights into emerging trends, key ingredients and delivery formats while understanding how companies are navigating the regulatory complexities of this industry to develop safe, effective products that meet the needs of pet owners and their furry family members.
Bill Bookout is president, board chair and a founding member of the National Animal Supplement Council and serves on several AAFCO committees. Bill has been an advocate for the animal supplement industry for over two decades and is recognized as a leading expert on regulatory issues surrounding these types of products. He joined APPA in 2023 as Pet Food Consultant, has testified on behalf of the industry at FDA public meetings, served on the Health Canada Expert Advisory Committee for Veterinary Natural Health Products, was named to the Pet Age magazine 2021 and 2022 Power 50 list of pet industry leaders and has participated in countless educational programs, legal forums and regulatory trainings. Bill earned his BSc in physical sciences from the University of Wyoming and his MBA from the Pepperdine University Presidents and Key Executives program. He and his wife, Mary, divide their time between Arizona and Alaska, where they live with their two rescue cats, Marmalade and Yanaha.