The arrival of Amazon and ecommerce has dramatically changed consumer purchasing of natural products. What ecommerce channels are available and what are their advantages? How do you approach your pricing strategy, brand positioning and packaging? This SupplySide Fresh session provides this information and more for supplement, food and beverage brands who want to sell their products online.
Sherry Frey brings more than three decades of industry experience to her role as Vice president, total wellness at NielsenIQ. With a background in market research, innovation and consulting, she has elevated clients across the fresh, CPG and wellness industries, providing forward-thinking insights, combined with practical strategies.
Sherry has been a featured speaker at many national and international industry events and is often sought as a media and analyst resource on topics related to consumer health, wellness and environmental issues.
Sherry’s view of health and wellness spans beyond personal health and wellness, encompassing how we collectively think about the health of the planet.
Jack O’Leary has over a decade of expertise in digital commerce. During his career, Jack has conducted leading research on digital, e-commerce and omnichannel strategies.
Jack has also served as a global consulting leader, leveraging his knowledge to deliver tailored e-commerce and omnichannel solutions to clients worldwide.
Jack’s insights on digital commerce have been featured in several publications, including The New York Times, MarketWatch, RetailDive and Supermarket News.
