Staying on top of trends and white space opportunities is critical for new people in the supplement industry. During this SupplySide Fresh session, not only will you learn about a few current trends and white space opportunities, but — more importantly — you will also take away a few tips on how and where to best stay on top of trendspotting in the supplement industry.
Erika Craft, Market research analyst for Nutrition Business Journal (NBJ), manages the NBJ data model implements both quantitative market sizing data and qualitative consumer survey research that helps inform all NBJ publications, while providing actionable insights for the industry. Erika translates complex information into strategic insights, drives informed decision-making, unveils market intricacies and presents potential growth opportunities in the dynamic and ever-changing landscape of the supplement industry. She is passionate about consumer health and wellness and aims to help both individuals and brands with a deeper understanding of supplement industry.
An award-winning writer and seasoned natural products industry veteran – with decades of experience in food and supplement retail, lifestyle mail order, natural and organic textiles product development, and residential and commercial solar sales and installation.
Informa Content and insights director Bill Giebler manages all aspects of Nutrition Business Journal.
