This SupplySide Fresh course offers online educational sessions plus virtual and in-person networking opportunities for new people — or people in new roles — in the dietary supplement industry. It is designed to help newcomers fast-track onboarding, navigate industry pain points and build community.

This SupplySide Fresh course offers online educational sessions plus virtual and in-person networking opportunities for new people — or people in new roles — in the food and beverage industry. It is designed to help newcomers fast-track onboarding, navigate industry pain points and build community.
Module 1: Welcome​

Welcome to SupplySide Supplements

Kick off SupplySide Fresh Supplements by learning about the coursework, educators…

Sonja Thompson
Community content manager,
SupplySide

SupplySide Fresh Supplements overview

An education course wouldn’t be complete without a…

Module 2: Industry resources

Supplement industry acronyms and initialisms

FOMO? Or maybe you just want to CYA? We’ve got you covered! Keep this…

Trade shows and conferences: Differentiating their value proposition

Industry trade shows and conferences may have different value propositions, but they all…

Jon Benninger
VP and market leader,
SupplySide

Trade media: How to keep current in the industry

Are you thinking about going to a trade show or conference, but you’re not sure which one you should attend? This directory…

Sandy Almendarez
VP content,
SupplySide

How stories get told: Meet SupplySide Fresh Supplement Journal content creators

Are you staying on top of the industry news, innovations and trends? If not, you might be left behind in…

Sandy Almendarez
VP content,
SupplySide

Trade associations and charitable organizations: What, why and how?

Trade associations and charitable organizations provide many benefits, such as…

Karin VanSlyke 
Strategic partnership manager,
SupplySide

Jon Benninger
VP and market leader,
SupplySide

Working with mentors and sponsors

Having a mentor or a sponsor is invaluable, as they not only give you guidance but also provide you with…

Heather Granato
President,
Nutrachievement and Women in Nutraceuticals (WIN)

Colors and flavors in the supplement industry

The world of colors and flavors in dietary supplements often operates behind the scenes, yet it plays a critical role in…

David Sandler
COO, Safety Shot

Lifelong learning and professional development

There are incredible supplement programs in universities across America. What are the best sources to…

Dr. Gena Kadar
Founding Dean,
College of Nutrition & School of
Mental Health,
Sonoran University of Health Sciences

Certifications in the supplement industry

Many certifications are available for brands to…

Animal supplements: Information for newcomers

This SupplySide Fresh session on animal supplements explores the growing market for products designed to…

Bill Bookout
President,
National Animal Supplement Council

Lifelong learning and professional development

There are incredible supplement programs in universities across America. What are the best sources to…

Dr. Gena Kadar
Founding Dean,
College of Nutrition & School of
Mental Health,
Sonoran University of Health Sciences

Certifications in the supplement industry (PDF)

Many certifications are available for brands to…

SupplySide Fresh
Supplements

Module 3: Running a business

Supply chain processes and considerations 

Understanding the different processes involved in the supply chain can improve product quality and reduce legal…

Brandon Hernandez
Senior partner
Whole Brain Consulting

Buying and selling ingredients: How supply chains work in the nutrition industry

Whether you’re sourcing ingredients or selling them, understanding how supply chains operate in the nutrition industry…

Fran Schoenwetter
Director of content marketing, 
SupplySide

Selling products in the nutrition industry

The arrival of Amazon and ecommerce has dramatically changed consumer purchasing of…

Sherry Frey
VP total wellness,
NielsenIQ

Jack O’Leary
Director, ecommerce strategic insights thought leader,
NielsenIQ

Marketing: Tips and best practices 

This SupplySide Fresh session delves into the unique opportunities and challenges of marketing within the…

Todd Pauli
Managing director,
24 Stories

SEO primer for business

Want to boost your online visibility and attract more customers? This SupplySide Fresh session will…

Jane Phelps
CEO, Know Agency

Insurance and risk management: Who, what, when and why

Insurance is not just a “set it and forget it” transaction; it’s a key part of managing risks and…

Chris Morey,
CLCS Senior VP
IMA Financial Group, Inc.

Business management: Overview of functions and activities 

Having a better understanding of how to manage your business will improve the growth of your…

Eric Schnell
Founder,
BeyondBrands

Six traits of successful external manufacturing relationships

Third-party partners can be beneficial in many ways, such as protecting your investments and bringing your…

Ron Puvak
Executive director,
Contract Packaging Association

The big debate: Co-man or no co-man?

As a finished product brand, this is one of the most difficult decisions that you’ll face. Should you…

Scott Miller
Senior staff writer,
SupplySide Food & Beverage Journal

Self-manufacture or hire a contract manufacture? A quick pro/con comparison

If you’re unsure about whether you should manufacture your products in-house or use a contract…

Sam Kressler
Founder,
Stir Innovation

Accelerator programs: How to boost your startup

If you’ve already launched your supplement or food and beverage business but need it to scale…

Jon Benninger
VP and market leader,
SupplySide

Origin stories: Journeys to success

How do emerging consumer packaged goods (CPG) brands turn their vision into reality? In this SupplySide

Cassie Smith
Senior editorial content director, 
SupplySide 

Module 4: Due diligence

Identifying adulteration risks in the supplement industry

Many years ago and even today counterfeiters and profiteers often got away with selling…

Elan Sudberg 
CEO,
Alkemist Labs

Clinical trials for supplements: Insights and gaps

Clinical trials for supplements come in many forms, and they can help determine the efficacy and safety of…

Doug Kalman, Ph.D., RD
Nova Southeastern University,
Substantiation Sciences Inc.

How to ensure supplement quality

Before sending a product to market, brand owners are ultimately responsible that quality requirements are…

Blake Ebersole
President and founder,
NaturPro Scientific LLC 

Types of research for supplements: Overview

Before you cite a study or pursue research, it’s crucial to pick the right type of study for your unique goal…

Market research sources for supplements

Market research data helps identify opportunities and risks so businesses can make informed decisions that…

Contract product developers: How products get made

How do innovative products in the nutrition industry go from concept to reality? In this SupplySide

Duffy Hayes
Managing editor, 
SupplySide Supplement Journal

Market research sources for supplements

Market research data helps identify opportunities and risks so businesses can make informed decisions that…

SupplySide Fresh
Supplements

Module 5: Legal and regulatory

FDA, USDA, FTC and other considerations

This SupplySide Fresh session on legal and regulatory issues is focused on providing an overview of the…

Justin Prochnow 
Shareholder,

Greenberg Traurig LLP

Good manufacturing practices (GMPs) 

This SupplySide Fresh session on legal and regulatory issues is focused on good manufacturing practices (GMPs), which…

Marc Ullman, Esq.
Of counsel,
Rivkin Radler LLP

Labeling and claims

This SupplySide Fresh session on legal and regulatory issues is focused on the substantiation…

Larisa Pavlick 
Founder, principal consultant and regulatory advisor, 
Haven GMP Consulting and Training

GRAS vs. NDI

What is a dietary supplement, and what are its legal requirements? This SupplySide Fresh session on legal and…

Katrina Emmel
President,
KemmelCal Inc.

Animal supplements: Information for newcomers

This SupplySide Fresh session on animal supplements explores the growing market for products designed to…

Bill Bookout
President,
National Animal Supplement Council

Dietary Supplement Health and Education Act of 1994: An industry is legitimized

Looking at the past can provide valuable insight, helping us understand how key events shaped things to…

Lifelong learning and professional development

There are incredible supplement programs in universities across America. What are the best sources to…

Dr. Gena Kadar
Founding Dean,
College of Nutrition & School of
Mental Health,
Sonoran University of Health Sciences

Module 6: Looking ahead

Trends and white space opportunities

Staying on top of trends and white space opportunities is critical for new people in the…

Erika Craft
Market research analyst,
Nutrition Business Journal

Sustainability in the supplement industry

What does sustainability mean in the supplement industry? This SupplySide Fresh session…

Trish Flaster
Executive director,
Botanical Liaisons LLC 

Blake Ebersole
President and founder,
NaturPro Scientific LLC

Kerry Hughes
President and founder,
Ethnopharm

Technology in the supplement industry

You can’t put the genie back in the bottle! Technology is continuing to advance, and the…

Akash Shah
Co-founder and CEO,
IngredientAI

Key political figures in the supplement industry

Come learn about why you should take interest in key political figures affecting the supplement industry, who…

Kyle Turk
Vice president of government affairs,
Natural Products Association

Past, present and future: Consumer use of supplements in the U.S.

We’ve come a long way, baby! But you’re in the right industry because demand for…

Module 7: Networking events

Who’s who? SupplySide Rockstars – virtual networking session

If awareness of key industry leaders is nice, meeting them directly is…

Who’s who? SupplySide Rockstars: Directory

Early awareness of key industry leaders can accelerate…

Meet the researcher – virtual networking session

Come meet professional researchers who are excited to share about current projects and who…

Network with SupplySide Fresh peers – virtual networking session

Meeting others who are learning to navigate a new industry can turn into valuable, lasting…

Networking with SupplySide Fresh peers: IRL – in-person networking session

Level-up on the opportunity to meet other SupplySide Fresh members by joining our…

Module 8: Reflection and recognition

Feedback, evaluation and certificate of completion

In this final module, participants are invited to reflect on their learning experience and provide valuable feedback to help shape future editions of the program. You’ll have the opportunity to…