SSF-Supplements_Module 3-6
Business management: Overview of functions and activities Session description: Having a better understanding of how to manage your business will improve the growth of your company and its bottom line. This SupplySide Fresh session provides a comprehensive overview of the functions and activities that go into managing a business, such as organizing resources, building relationships, […]
SSF-Supplements_Module 3-5
Insurance and risk management Session description: Insurance is not just a “set it and forget it” transaction; it’s a key part of managing risks and protecting your assets when creating dietary supplement and functional food and beverage consumer packaged goods. In this session, you’ll learn how to purchase insurance for your business in the nutrition […]
SSF-Supplements_Module 3-4
SEO primer for business Session description: Want to boost your online visibility and attract more customers? This SupplySide Fresh session will provide practical strategies for optimizing your website. You will learn how to rank higher in search results, engage your target audience with valuable content, increase sales through effective product pages and stay ahead of […]
SSF-Supplements_Module 3-3
Marketing: Tips and best practices Session description: This SupplySide Fresh session delves into the unique opportunities and challenges of marketing within the nutrition industry. Discover how marketers and brand owners can effectively connect with both B2B and B2C audiences through education, aspiration and storytelling. The session highlights the importance of leveraging transparency, building trust and […]
SSF-Supplements_Module 3-2
Amazon and e-commerce in the natural products industry Session description: The arrival of Amazon and ecommerce has dramatically changed consumer purchasing of natural products. What ecommerce channels are available and what are their advantages? How do you approach your pricing strategy, brand positioning and packaging? This SupplySide Fresh session provides this information and more for […]
SSF-Supplements_Module 3-1
Supply chain processes and considerations Session description: Understanding the different processes involved in the supply chain can improve product quality and reduce legal risks. This SupplySide Fresh session will provide a broad overview of the common processes within a supply chain and some global considerations. Industry expert Brandon HernandezSenior partnerWhole Brain Consulting After earning his […]
SSF-Supplements_Module 2-9
Certifications in the supplement industry (PDF) Session description: Many certifications are available for brands to pursue. Learn about 10 common certifications, listed alphabetically, within the dietary supplement industry.
SSF-Supplements_Module 2-8
Lifelong learning and professional development Session description: There are incredible supplement programs in universities across America. What are the best sources to continue feeding your curiosity? This SupplySide Fresh session will take a look at continued learning in supplements and innovation. Industry expert Gena E. Kadar, DC, MS.MEdL, CNS Founding deanCollege of Nutrition & School […]
SSF-Supplements_Module 2-7
Animal supplements: Information for newcomers Session description: This SupplySide Fresh session on animal supplements explores the growing market for products designed to enhance the health and wellness of pets. Gain insights into emerging trends, key ingredients and delivery formats while understanding how companies are navigating the regulatory complexities of this industry to develop safe, effective […]
SSF-Supplements_Module 2-6
Colors and flavors in the supplement industry Session description: The world of colors and flavors in dietary supplements often operates behind the scenes, yet it plays a critical role in creating appealing and effective products. As brands and marketers look to differentiate, more ingredients have been examined for functional benefits, creating new challenges towards flavoring […]